The Influencer

A satirical novel about the detached youth of Gen-Z America told through the lens of Ricky Ritz, a boisterous amateur social media influencer.

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Will Kapfer
Will Kapfer

Author of the satirical novel "The Influencer," an against-the-grain satirical novel about the detached youth of Gen-Z America told through the lens of Ricky Ritz, a boisterous amateur social media influencer, along with his selfish, warped view of how he and his generation view society. The caveat is that Ricky is assigned the impossible: to save mankind and the entire world.

Will has also self-published the detective thriller, “Conjoined,” about a homicide detective who experiences psychotic blackouts and is assigned a homicide case, in which he realizes that he is actually the killer and must cover his own tracks to a murder he doesn’t remember committing. Will has also self-published “Tangled Up In Plaid,” a collection of four short stories. Will holds a bachelor’s degree in psychology from the University of South Carolina and a master’s degree in counseling from Marymount University. He is a mental health counselor with experience in working with American youth and young adults.

The Influencer

The Influencer

A satirical novel about the detached youth of Gen-Z America told through the lens of Ricky Ritz, a boisterous amateur social media influencer.

or
Learn More

Other Writing

"Conjoined Austin Scola, a seasoned homicide detective who experiences
"Conjoined

Austin Scola, a seasoned homicide detective who experiences periods of psychotic blackouts, is assigned the high-profiled case of the murder of the daughter of a powerful businessman. During the course of his investigation, Austin discovers that he is actually the killer. Austin must cover his own tracks for a murder he doesn't even remember committing.

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"Robin" (Short Story) Renowned artist Jericho Hoff attempts to create his
"Robin" (Short Story)

Renowned artist Jericho Hoff attempts to create his final masterpiece. While crafting his painting, Jericho slowly loses grasp on reality and succumbs to the force of his own creation.

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"Phantom Pain" (Short Story) A woman living in complete isolation slowly
"Phantom Pain" (Short Story)

A woman living in complete isolation slowly has her home invaded by peculiar strangers. The woman cannot resist the intruder's demands and becomes a prisoner in her own house, unclear of their true intentions.

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Praise

The story revolves around Ricky, an influencer who has learned the art of curating a perfect online persona. His life, filled with brand deals, likes, and followers, seems desirable. The novel reflects how things that once had value are now reduced to commodities in the digital era. Ricky’s journey isn't just about his struggle but also a broader commentary on a generation struggling with the tension between authenticity and the pressures of creating an ideal online persona. The author masterfully captures the empty nature of online validation and the dark consequences of living in a world where influence is everything. The plot builds to a thought-provoking memorial end, leaving readers questioning the true cost of living in a society obsessed with social media. The Influencer is a must-read for anyone interested in understanding Gen Z's complexities and the digital world's profound impact on our perceptions of value and self-worth. This book is not just a story—it's a mirror reflecting the challenges of our time, urging us to seek deeper meaning beyond the superficial.

– Mimi R.

I literally laughed out loud to myself on many occasions while reading this book. Such wit! I particularly like the subtle references the main character uses to music lyrics, without knowing he is using them. Taylor Swift would be proud!

– Joesph S.

Ricky Ritz is unlike any other. The book's take on modern social society is spot on. It’s Ricky’s world and we’re just living in it, fam!

– Josh M.

Contact
Copyright 2025  Will Kapfer 
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